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CARLOOM: SOUTH AFRICA'S PREMIER AUTOMOTIVE MARKETPLACE LAUNCHES MAY 31

Updated: May 16

Exclusive dealership-only platform elevates the car buying experience with innovative technology


JOHANNESBURG, MAY 16, 2025: Carloom, South Africa's newest and most exclusive automotive marketplace, has announced its official launch date of May 31, 2025, in Johannesburg. This innovative platform is set to transform how South Africans purchase vehicles by creating a curated ecosystem that connects qualified buyers directly with the nation's most prestigious dealerships.


Unlike traditional automotive marketplaces, Carloom operates on an invitation-only basis, carefully selecting dealerships that meet its rigorous quality standards. This exclusive approach ensures buyers have access to only the finest vehicles from the most reputable sources, eliminating private sellers entirely from the equation.


"We've built Carloom to address a significant gap in South Africa's automotive marketplace," said Malcolm Mabaso, founder and CEO of Carloom. "Our platform provides unprecedented peace of mind through our verification process and exclusive dealership partnerships. We're not just another car listing site, we're creating a premium automotive experience."


The platform leverages sophisticated technological innovations to deliver buyer-centric features that streamline the car-buying journey. From comprehensive vehicle histories to smart searches, Carloom prioritises transparency and convenience at every step.


Following the Johannesburg launch, the Carloom team will embark on a nationwide roadshow to introduce the platform to potential users and partner dealerships across South Africa's major metropolitan areas.


Industry analysts predict Carloom's unique business model could significantly disrupt traditional automotive retail channels by offering a level of trust and quality assurance.


For more information about Carloom or to request an invitation, visit [website] or contact [email/phone].


About Carloom


Carloom is South Africa's premier invitation-only automotive marketplace connecting discerning buyers with elite dealerships.


Founded in 2025, the platform is committed to transforming the vehicle purchasing experience through innovative technology, rigorous quality control, and unprecedented transparency.


Media Contact: info@carloom.co.za

 
 
 

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