Privacy Policy
Last Updated: May 21, 2025

Carloom Automotive (Pty) Ltd ("Carloom Automotive," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at carloom.co.za, use our mobile applications, or interact with our services (collectively, the "Platform").

By accessing or using our Platform, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Platform.

1. Information We Collect
We collect various types of information to provide and improve our Services to you.

1.1. Personal Information
This refers to information that can be used to identify you directly or indirectly. We may collect:

Contact Information: Name, email address, phone number, physical address.

Account Information: Username, password, and other registration details.

Demographic Information: Age, gender, location (if provided).

Financial Information: Payment details (processed securely by third-party payment processors; we do not store full payment card details).

Vehicle Preferences: Information about the types of vehicles you are interested in (e.g., make, model, price range, features).

Communications: Records of your interactions with us, including emails, chat messages, and phone calls.

Dealership Information (for Dealerships): Business name, registration details, contact persons, banking information, and other relevant business credentials for verification and service provision.

1.2. Non-Personal Information
This refers to information that does not directly identify you. We may collect:

Usage Data: Information about how you access and use the Platform, such as your IP address, browser type, operating system, pages viewed, time spent on pages, clickstream data, and referring URLs.

Device Information: Information about the device you use to access the Platform, including device type, unique device identifiers, and mobile network information.

Location Data: General location information derived from your IP address or, with your consent, precise geolocation data from your mobile device.

2. How We Collect Information
We collect information through various methods:

Directly from You: When you register for an account, fill out forms, make inquiries, communicate with our concierge service, or provide feedback.

Automatically: Through cookies, web beacons, and other tracking technologies as you navigate and interact with our Platform.

From Third Parties: We may receive information from our partners, service providers, or publicly available sources, especially for dealership verification processes.

3. How We Use Your Information
We use the information we collect for various purposes, including:

To Provide and Maintain Services: To operate, maintain, and improve our Platform and Services, including displaying vehicle listings, facilitating communication between Buyers and Dealerships, and managing accounts.

To Personalize Your Experience: To tailor content, recommendations, and advertisements based on your preferences and usage patterns.

To Process Transactions: To process payments and manage subscriptions for Dealerships.

To Communicate with You: To send you service-related notifications, updates, marketing communications, and respond to your inquiries.

For Dealership Verification: To verify the legitimacy and credentials of Dealerships.

For Analytics and Improvement: To understand how users interact with our Platform, analyze trends, and improve our Services, features, and user experience.

For Security and Fraud Prevention: To protect the security and integrity of our Platform, prevent fraudulent activities, and enforce our Terms and Conditions.

For Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. How We Share Your Information
We may share your information with third parties in the following circumstances:

With Dealerships: If you are a Buyer, we will share your inquiries and contact information with the relevant Dealerships to facilitate communication and potential transactions.

With Buyers: If you are a Dealership, your business information, contact details, and vehicle listings will be visible to Buyers on the Platform.

Service Providers: We may share your information with third-party vendors, consultants, and service providers who perform services on our behalf, such as payment processing, data analytics, marketing, hosting, and customer support. These service providers are bound by confidentiality obligations and are only permitted to use your information for the purposes for which it was shared.

Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

To Protect Our Rights: We may disclose your information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our Terms and Conditions, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation in which we are involved.

With Your Consent: We may share your information with your explicit consent.

Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you, for purposes such as market analysis, research, or advertising.

5. Data Security
We implement reasonable technical, administrative, and physical security measures designed to protect your information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights
Depending on your jurisdiction, you may have certain rights regarding your personal information:

Access: You have the right to request access to the personal information we hold about you.

Correction: You have the right to request that we correct any inaccurate or incomplete personal information.

Deletion: You have the right to request the deletion of your personal information, subject to certain legal exceptions.

Objection/Restriction: You may have the right to object to or request restrictions on the processing of your personal information.

Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.

Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the "Contact Information" section below. We will respond to your request in accordance with applicable laws.

7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your personal information is no longer needed, we will securely delete or anonymize it.

8. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities and improve your experience on our Platform.

Cookies: Small data files stored on your device that help us recognize you, remember your preferences, and understand your usage patterns.

Web Beacons: Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our Platform or in our emails to help us track user activity.

You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

9. Third-Party Links
Our Platform may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the Privacy Policy of every site you visit.

10. Children's Privacy
Our Platform is not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Information
If you have any questions about this Privacy Policy, please contact us:

Carloom Automotive (Pty) Ltd: Privacy Policy
Last Updated: May 21, 2025

Carloom Automotive (Pty) Ltd ("Carloom Automotive," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at carloom.co.za, use our mobile applications, or interact with our services (collectively, the "Platform").

By accessing or using our Platform, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Platform.

1. Information We Collect
We collect various types of information to provide and improve our Services to you.

1.1. Personal Information
This refers to information that can be used to identify you directly or indirectly. We may collect:

Contact Information: Name, email address, phone number, physical address.

Account Information: Username, password, and other registration details.

Demographic Information: Age, gender, location (if provided).

Financial Information: Payment details (processed securely by third-party payment processors; we do not store full payment card details).

Vehicle Preferences: Information about the types of vehicles you are interested in (e.g., make, model, price range, features).

Communications: Records of your interactions with us, including emails, chat messages, and phone calls.

Dealership Information (for Dealerships): Business name, registration details, contact persons, banking information, and other relevant business credentials for verification and service provision.

1.2. Non-Personal Information
This refers to information that does not directly identify you. We may collect:

Usage Data: Information about how you access and use the Platform, such as your IP address, browser type, operating system, pages viewed, time spent on pages, clickstream data, and referring URLs.

Device Information: Information about the device you use to access the Platform, including device type, unique device identifiers, and mobile network information.

Location Data: General location information derived from your IP address or, with your consent, precise geolocation data from your mobile device.

2. How We Collect Information
We collect information through various methods:

Directly from You: When you register for an account, fill out forms, make inquiries, communicate with our concierge service, or provide feedback.

Automatically: Through cookies, web beacons, and other tracking technologies as you navigate and interact with our Platform.

From Third Parties: We may receive information from our partners, service providers, or publicly available sources, especially for dealership verification processes.

3. How We Use Your Information
We use the information we collect for various purposes, including:

To Provide and Maintain Services: To operate, maintain, and improve our Platform and Services, including displaying vehicle listings, facilitating communication between Buyers and Dealerships, and managing accounts.

To Personalize Your Experience: To tailor content, recommendations, and advertisements based on your preferences and usage patterns.

To Process Transactions: To process payments and manage subscriptions for Dealerships.

To Communicate with You: To send you service-related notifications, updates, marketing communications, and respond to your inquiries.

For Dealership Verification: To verify the legitimacy and credentials of Dealerships.

For Analytics and Improvement: To understand how users interact with our Platform, analyze trends, and improve our Services, features, and user experience.

For Security and Fraud Prevention: To protect the security and integrity of our Platform, prevent fraudulent activities, and enforce our Terms and Conditions.

For Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. How We Share Your Information
We may share your information with third parties in the following circumstances:

With Dealerships: If you are a Buyer, we will share your inquiries and contact information with the relevant Dealerships to facilitate communication and potential transactions.

With Buyers: If you are a Dealership, your business information, contact details, and vehicle listings will be visible to Buyers on the Platform.

Service Providers: We may share your information with third-party vendors, consultants, and service providers who perform services on our behalf, such as payment processing, data analytics, marketing, hosting, and customer support. These service providers are bound by confidentiality obligations and are only permitted to use your information for the purposes for which it was shared.

Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

To Protect Our Rights: We may disclose your information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our Terms and Conditions, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation in which we are involved.

With Your Consent: We may share your information with your explicit consent.

Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you, for purposes such as market analysis, research, or advertising.

5. Data Security
We implement reasonable technical, administrative, and physical security measures designed to protect your information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights
Depending on your jurisdiction, you may have certain rights regarding your personal information:

Access: You have the right to request access to the personal information we hold about you.

Correction: You have the right to request that we correct any inaccurate or incomplete personal information.

Deletion: You have the right to request the deletion of your personal information, subject to certain legal exceptions.

Objection/Restriction: You may have the right to object to or request restrictions on the processing of your personal information.

Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.

Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the "Contact Information" section below. We will respond to your request in accordance with applicable laws.

7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your personal information is no longer needed, we will securely delete or anonymize it.

8. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities and improve your experience on our Platform.

Cookies: Small data files stored on your device that help us recognize you, remember your preferences, and understand your usage patterns.

Web Beacons: Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our Platform or in our emails to help us track user activity.

You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

9. Third-Party Links
Our Platform may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the Privacy Policy of every site you visit.

10. Children's Privacy
Our Platform is not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Information
If you have any questions about this Privacy Policy, please contact us:

Carloom Automotive (Pty) Ltd
Fourways, South Africa
info@carloom.co.za
www.carloom.co.za
Website: carloom.co.za