Marketing and Brand Collaboration Policy
Last Updated: May 21, 2025

This Marketing and Brand Collaboration Policy outlines the principles and guidelines governing all marketing activities, brand collaborations, and promotional partnerships undertaken by Carloom Automotive (Pty) Ltd ("Carloom Automotive," "we," "us," or "our") for its Platform (carloom.co.za). This policy ensures consistency in brand messaging, adherence to ethical marketing practices, and mutual benefit in collaborations.

1. Core Marketing Principles
All marketing and promotional activities by Carloom Automotive (Pty) Ltd will adhere to the following principles:

Transparency: Clearly distinguish between organic content and paid promotions.

Accuracy: All claims and representations made in marketing materials must be truthful and verifiable.

Relevance: Marketing efforts will be targeted to reach relevant audiences (car buyers and dealerships).

Respect: Maintain a respectful and professional tone, avoiding misleading, offensive, or discriminatory content.

Compliance: Adhere to all applicable advertising laws, consumer protection regulations, and digital marketing best practices in South Africa.

Brand Consistency: Ensure all marketing communications align with the Carloom Automotive brand identity, vision, and values.

2. Marketing Channels
Carloom Automotive (Pty) Ltd will leverage a diverse range of marketing channels, including but not limited to:

Digital Marketing: Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing (organic and paid), email marketing, content marketing, programmatic advertising, and influencer marketing.

Traditional Marketing: Radio, print media (automotive magazines), and outdoor advertising (billboards, public transport).

Events & Activations: Sponsoring or hosting automotive events, participating in expos, activations at malls, and local community gatherings.

Partnerships: Collaborations with complementary businesses and organizations.

3. Brand Collaborations and Partnerships
Carloom Automotive (Pty) Ltd actively seeks strategic brand collaborations to enhance its ecosystem and deliver added value to its users. All collaborations will be governed by formal agreements and adhere to the following:

Strategic Alignment: Partnerships must align with Carloom Automotive's vision, values, and target audience.

Mutual Benefit: Collaborations should offer clear benefits to both Carloom Automotive and the partner, as well as to our users.

Due Diligence: All potential partners will undergo a vetting process to ensure their reputation and quality align with Carloom Automotive's standards.

Clear Roles & Responsibilities: Partnership agreements will clearly define the roles, responsibilities, deliverables, and expectations of each party.

Brand Usage Guidelines: Partners must adhere to Carloom Automotive's brand guidelines for logo usage, messaging, and visual representation. Carloom Automotive will also respect partner brand guidelines.

Transparency in Endorsements: Any sponsored content, endorsements, or promotional activities involving third parties will be clearly disclosed to users.

3.1. Specific Collaboration Areas
Car Wash Marketplace: Integration and promotion of car wash services as part of the Carloom Automotive lifestyle platform.

Ancillary Services: Partnerships with insurance providers, auto security companies, financing institutions, and other car-related service providers.

Influencer Marketing: Collaborations with reputable automotive and lifestyle influencers who align with our brand values.

4. Dealership Marketing Support
Carloom Automotive (Pty) Ltd is committed to supporting the marketing efforts of its verified Dealership partners. This includes:

Platform Visibility: Ensuring high visibility for Dealership listings and profiles on the Carloom Automotive Platform.

Lead Generation: Driving qualified buyer leads to Dealerships through our comprehensive marketing campaigns.

Promotional Opportunities: Offering opportunities for Dealerships to participate in Carloom Automotive's marketing initiatives, such as featured listings or co-promotions.

Data Insights: Providing Dealerships with anonymized market insights and analytics to inform their own marketing strategies.

5. Compliance and Enforcement
All marketing activities and collaborations will comply with relevant industry codes of conduct and legal requirements in South Africa.

Carloom Automotive (Pty) Ltd reserves the right to review, approve, or reject any marketing material or collaboration proposal that does not align with this policy or our brand standards.

Violations of this policy by partners may lead to the termination of collaboration agreements.

6. Policy Review
This Marketing and Brand Collaboration Policy will be reviewed periodically and updated as necessary to reflect changes in market conditions, regulatory requirements, and business objectives.

7. Contact Information
If you have any questions about this Marketing and Brand Collaboration Policy, or wish to propose a collaboration, please contact us at:

Carloom Automotive (Pty) Ltd
Fourways, South Africa
info@carloom.co.za
www.carloom.co.za